Client: Pops Pint
(Color Culture Original)
Industry : Podcasting / Media
Services : Brand Identity, Production Design, and Launch Strategy
🚀 The Challenge
During the height of the COVID-19 lockdown, when distance separated even the closest of friends, I wanted to find a way to stay connected while exploring the creative and technical side of a new medium: podcasting.
The goal was simple — build something meaningful, social, and learn the operational underpinnings of a podcast brand. That idea evolved into Pops Pint, a short-form podcast about fatherhood, designed to last only as long as a single beer.
🎯 Objectives
Create a lighthearted, high-quality podcast brand that celebrates fatherhood and friendship
Learn the full production stack — recording, editing, distribution, and monetization
Design a visual identity that feels playful yet premium in digital storefronts
Keep each episode intimate and time-bound: one pint, one story
🛠️ Our Approach
The creative direction began with the concept of time and connection — using a pint of beer as both a timer and a metaphor for presence. I developed the name Pops Pint to merge two ideas: dad life (“Pops”) and shared ritual (“a pint”).
From there, I focused on building the full brand ecosystem — artwork, color palette, and publishing identity — that could stand out across Apple Podcasts, Spotify, and mobile storefronts. The visual tone was inspired by the warm, hazy hues of a New England IPA — gradients of amber, citrus, and foam-white — paired with approachable typography and subtle texture.
💡 The Solution
The final identity captures the relaxed, conversational feel of the podcast. A sun-lit, hazy yellow-orange palette reflects the warmth of late-day conversations, while the logo and wordmark lean on rounded forms that mirror a pint glass silhouette. Every detail — from the can-label-style cover art to the foamy texture overlay — was crafted to feel friendly, familiar, and handcrafted. The design holds its distinctiveness even at small scale, ensuring it pops within podcast directories and mobile screens.
“A pint’s worth of perspective on fatherhood, designed to be short, sincere, and best enjoyed with friends. Pops Pint became more than a podcast. It was a creative study in connection, design, and learning by doing.”
💵 Results & Impact
Successfully launched and distributed across Apple Podcasts and Spotify
Built a consistent listenership across multiple states among friends and fathers
Served as a creative laboratory for understanding production workflow, ad models, and metadata optimization for podcast discovery
🛠️ Tools & Deliverables
Tools: Adobe Illustrator, Adobe Photoshop, Adobe Audition, Adobe After Effects, Anchor (Spotify for Podcasters)
Deliverables: Brand mark, cover art, publishing templates, social media campaign & templates, audio production workflow, digital marketing collateral
💻 Roles & Team
Color Culture Roles: Founder, Creative Director, Host
Collaborators: Guest hosts (friends and fellow fathers across multiple states)
